Top news – Swedish Radio Playlists for Audio clips in News

8. září 2020

The Swedish Radio application is a new way of consuming audio in the form of a playlist that includes Top News, Local News, Sports, Culture and Science. The user uses a continuous audio stream of 10 to 15 short format clips, each presented in a compelling visualized form, tailored to the mobile screen.

The clips are skippable; Top News is available online and in a customized format for voice-controlled speakers. All clips are adapted to consume digital audio in the stand-alone version, which is now the third strategic pillar of the Swedish Radio digital audio strategy; along with live streams and podcasts. In 2019, more than 19 million clips were played in the app.

BASIC INFORMATION

Competition category: Multimedia
Title: Top News
Author: Olle Zachrison
Production: Swedish Radio
Language of presentation: English

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